29 Another post.....

Merchants of Cool
So this program seemed pretty old. None of what we saw in the video seemed cool at all, the clothing, the pepsi, etc. Probably since it was from 2001 and like in the program, "cool" keeps changing every minute.

I noticed that when the cool hunters went out to find sources and mainly targeting the dominant friends of a pack of kids, photographing their style, they mentioned that when using these sources to market, as soon as it starts to become projected to people its no longer cool. This reminds me of the unique factor of cool, teenagers try to set this standard of being unique and edgy and different but companies broadcasting whats the new "cool" thing which is taken from a person's style then gives everyone the ability to be that certain type of unique. Which backfires causing it to not be as unique, so its no longer cool.

The fact that all these advertisements and/ or the media to be more specific always appeared to me as if it influences our way of viewing cool but to me it seems like the opposite. Its all kinda confusing but the sprite part of he program showed how the companies don't wanna embody cool of what teenagers thing but be part of it. Its not necessarily showing kids whats cool influencing their ideas of cool but in fact trying to be cool. "posers". Its as if teenagers is what gives companies, and teaches them how to be cool.